‘Embrace good, eliminate bad. That’s our ingredient philosophy.’

Founder Ronja Justesen

This is What You (Don’t) Get

If doing good is your promise, a pure-ingredient philosophy is a first. All Astalou products are expertly formulated with nourishing natural and organic ingredients, effective beyond doubt, but also kind to your health and to the well-being of the world we live in.

Every single ingredient is put to the test and nothing is left to chance when it comes to the inspection and selection of our ingredients. Embrace good, eliminate bad is our credo, and only the best pull through.

As much as we love to indulge in sensory pleasure, nothing pleases us more than the naked, unadorned truth. In fact, transparency is a guiding principle in everything we do. We share information openly throughout our supply chain, eagerly documenting where and how our ingredients are sourced and processed. You’ll find a complete A–Z list of our ingredients if you follow this link and a list of what you don’t get right here.

The Notorious No-nos

No synthetic dyes
No synthetic perfume
No silicone
No petrochemical oils
No petrolatum
No use of microplastic

A note on chemicals

Not all chemicals are bad (and not all natural ingredients are good or safe, either). Chemical safety, however, is crucial to Astalou. This means:

No use of chemical substances known to have a negative effect on the consumer or the health of nature. Ingredients are assessed in terms of degradability, bioaccumulability and toxicity to aquatic organisms.

No substances classified as carcinogenic, mutagenic, harmful to reproduction or allergenic.

No substances on the EU list of potential endocrine disruptors.

Want to go into more depth on our certifications? Please read on.

The scent of safety

To minimise the risk of allergies and irritation, the Astalou signature scent contains organic and Nordic Ecolabelled ingredients only. This means:

No use of the 26 allergenic fragrance substances that the EU recommends avoiding.
No essential oils (because most contain one or more of the 26 allergens on the list).

Materials matter too

We work continuously to extend the life of our packaging, limit the use of packaging and contribute to resource efficiency. This means:

All packaging (except for our pumps) is recyclable.
No trace of BPA and phthalates.

Curious to know more about the happy afterlife of our packaging?Follow our lead.

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